Continuing its mission to offer women worldwide an array of feminine, and stylish quality intimates, Affinitas launched the new face of its website with more exceptional lingerie wardrobe choices and ultimate affordable luxury. Affinitas’ new look and features are more chic, interactive and user-friendly. The website was unveiled today in anticipation to the growing demand in the market. The site has been developed to accommodate the customers’ wants and desires when it comes to quality intimates without hurting the pockets. The new features of the website include allowing users to browse the catalog, view individual pictures of all the available collections and more. Stepping away from the previous version, the products can be seen being worn on the models with detailed description on the products. The lingerie collections include basic everyday styles to unique designs especially created for various occasions. The high-quality bra, panties, camisoles, babydolls, chemises, and bustier are … Continue reading
Imagine the runway with famous fashion gurus, photographers, and critics sitting on the side watching, taking pictures and analyzing the coordinates while the models parade down the runway wearing the coordinate you styled for them. As a fashion stylist, this would be a dream come true. Since there are a lot of talented fashion stylists in the world today and the chance of displaying your styling skills may be slim, you’d definitely want to join a major fashion brand or be a stylist for Hollywood stars. To jump start your career as a fashion stylist, you need to start somewhere. Here’s where Parfait Stylist search contest comes in. Parfait Stylist Contest Last month, the lingerie company Affinitas conducted a search to look for the next Stylist for their photoshoot. Parfait is Affinitas line designed for busty women with D-G cups. The challenge of the contest was to ensure that the … Continue reading
Parfait is once again a celebrity favorite as Gabrielle Union poses with it in the upcoming October issue of Ebony magazine! Previously, Sofia Vergara, another Hollywood starlet was photographed on the cover of Allure magazine wearing another fan favorite, the Tamara padded bra. Gabrielle Union renowned for her trademark dimples is set to appear in October’s Ebony edition displaying her fit and beautiful curves. The famous actress poses for the cameras wearing Parfait’s best-selling “Charlotte” Balconet Bra & High Waist Brief in Peach/Black. Its noted that Parfait’s Charlotte has also appeared in People’s Style Watch, Women’s Health, ESSENCE, Cosmopolitan.com, the UK’s The Sun and more. Once ranked among one of the top “100 Sexiest Women on the Planet” back in 2003, Gabby is expected to stir excitement among the male population when they see her in the high-quality bras. The incredible shots of the actress can help give ladies tips … Continue reading
Gathering the best elements of style, designs and materials, Affinitas’ lingerie company has spent years catering to the needs of women across the globe. It’s no wonder why it has become increasingly popular not just in print media, blogs, but in many TV shows as well. The Affinitas’ intimate lingerie has been published and featured in a variety of magazines such as the October Issue of Ebony. Hollywood star Gabrielle Union posed with Parfait’s best-selling “Charlotte” Balconet Bra & High Waist Brief in Peach/Black. It was noted that Parfait “Charlotte” Bra & Brief have also appeared in Allure, People StyleWatch, Women’s Health, ESSENCE, Cosmopolitan.com, the UK’s The Sun and more. Furthermore, Affinitas ‘Marilyn Chemise’ was featured in Lingerie Insight’s Publication – October Issue – ‘Fifty Shades of Erotica Special’. The lingerie line has also been covered in a full bust news story on Slate.com, a major media platform owned by … Continue reading
Affinitas Intimates is increasingly making its mark in the lingerie industry. The Los Angeles-based company manufactures feminine undergarments, which exudes luxury and glamour. They also have a complimentary line called Parfait, which showcases lingerie for plus size women. Affinitas Intimates is known for the range of their bra sizes and affordability. Its collection is making its way into the market of women who want luxurious designs of bras, panties and other lingerie that won’t break the bank but look and feel great. This year, Affinitas Intimates’ Parfait has made its way on the front cover of Allure magazine, with the beautiful actress Sofia Vergara wearing a Tamara padded bra. Vergara, one of the stars of the hit TV show Modern Family, is known for her beautiful and voluptuous figure. A lot of women may have issues with revealing their true cup size but not Vergara. The actress was proud to … Continue reading
With her creative talent and impeccable eye for great style, Manhattan’s artistic Miss Elyssa Goodman won this year’s Parfait Stylist Search. Affinitas recently conducted the Parfait Stylist Search, a challenge which sought out talented fashionitas to come up with ideas to stylize Affinitas’ classy and elegant lingerie. Though the products may look pricey, Affinitas definitely makes sweet, flirty, glamorous and sexy lingerie designs for a very reasonable price. During the Autumn Winter 2013 Photoshoot, Goodman proved she was a great choice when it comes to professional styling. She created great looks with the gorgeous lingerie, paired with the perfect accessories. Check out the photos below to see the stylist hard at work: Being creative definitely comes naturally to Goodman. Obviously, her love for dancing and photography further prove her appreciation for art. Goodman worked hard to find great pieces to match the lingerie and was a great asset to the … Continue reading
It is not very often that bra sizes come up in a conversation. However, finding the correct bra size and material is absolutely necessary for providing comfort in posture and to boost a woman’s confidence to go about her day. In the world of designer lingerie and innerwear, Affinitas lingerie has been a well known name for years now. Why? To answer this question you will have to continue reading. Women are well aware of the discomfort and problems of an ill fitting bra. Not only do they fail to provide support, they snap, they sit too tight causing discomfort or make you suffer from back aches. One of our readers once complained about a bra making her breasts appear too large and drawing ‘too’ much attention, all because of the unnecessary padding. Affinitas lingerie will not let that happen. Their bras offer subtle padding to provide just enough support … Continue reading
As we have been seeing more examples of superior lingerie from Affinitas, it is no wonder that one of their product is a featured gift idea on fantasy fashionista’s blog titled “Christmas Gift Guide- Sleepwear and Lingerie”. For those who know about the many styles Affinitas has to offer it is no surprise to find them mentioned in such a high profile blog article. However, for those who are unfamiliar with Affinitas; let us shed light on what they offer. To begin with, their brand for full busted women, Parfait, has been the subject of much talk as of late due to the stylish designs coupled with the soft, comfortable spandex polyester blend. The Parfait Charlotte set in red with black highlights offers a molded underwire bra made of satin and a highwaist brief has a great fitting and is affordable. Affinitas’ also has its share of popular collections, including … Continue reading
Catch a sneak peek at what’s to come for Affinitas and Parfait in this exclusive behind-the-scenes look at the AW13 collection, as shot at a stunning loft in the hills of Hollywood, CA. See the makeup, the hair, the glamour and of course – the lingerie! Exuding elegance from head to toe, these collections ensure you’ll be wrapped in luxury all season long. Affinitas Autumn/Winter 2013 Preview Watch Our Affinitas A/W 2013 Preview Video (A-DD Line) Parfait Autumn/Winter 2013 Preview Watch Our Parfait A/W 2013 Preview Video (D-G Line)
Having trouble selecting the perfect Christmas gift? Why not get the woman in your life a set of Affinitas lingerie. What better gift than a sexy bra and a matching knicker to go in her stocking? Why women love Affinitas Affinitas lingerie is gaining a lot more attention now and there’s a good reason why everyone from bloggers, stylists and just everyday women are making this a household name. Affinita is superior because it offers things that other lingerie brands often lack in terms of quality in addition to appearance. Besides gathering fine fabrics from around the world to cover a woman in, Affinitas help bring out the woman within. With many different types of bras and panties, your partner will feel supported and secure in her undergarments. They are comfortable, supportive, and look great. The popularity of Affinitas is rising and that is due to their good reviews and … Continue reading
What kind of lingerie do you wear for a night on the town when you need to feel a bit sexy underneath your little black dress? The Parfait Affinitas Tamara Demi bra, of course! But don’t take our word for it. This bra was recently featured on the popular blog ‘Venusian Glow’, which deemed Parfait Affinitas Tamara Demi the bra to wear for special occasions and nights in the town. Not only is it comfortable, but it makes a woman feel elegant and sexy for any occasion. Especially designed with the full busted woman in mind, the Parfait Affinitas Tamara Demi shows that it’s not only what you wear on the outside that makes you feel like a million bucks, it’s what’s under your clothes too that gives you that feeling of having a special secret that no one else knows. Sofia Vergara, actress of the hit TV show Modern … Continue reading
Women in this world often try to find the right and perfect bra to fit all of their needs. Some women get exceptionally lucky and find it quickly, while for most, it takes them years to find the right combination of fit, comfort and reliability, which may be especially harder for fuller busted woman. With the Affinitas and Parfait brand, it offers the style, comfort, fit and reliability for women of all shapes and sizes. The fit and style of a bra can really make or break a woman’s day. Affinitas offers many different styles for all different occasions. The most popular kind of bra is the padded bra. The padded bra gives women the extra push and lift without overdoing it. Affinitas’ sister brand Parfait, which caters to the fuller busted woman also offers padded bra. Ladies will no longer worry about straps falling down or spilling out of … Continue reading
Every woman likes to feel sexy from time to time. What is more fitting than a new pair of alluring underwear to add to your wardrobe? Designer lingerie is not just for the fashion runway models you see on TV. Affinitas lingerie offers panties in many different styles and colors, you are sure to find something you love. This is not your average boring and dull panty. They are made with superior quality as well as detail you can appreciate. Unlike other famous lines of lingerie, Affinitas offers a lower price tag. A must-have item for any lady, Affinitas lingerie provides comfortable underwear in a vast assortment of styles and colors. They are uniquely designed to suit any style preference. These panties are a far cry from ‘granny panties’. They are available in numerous flirty patterns and designs to bring out your inner vixen. With these fun patterns, it is … Continue reading
Affinitas lingerie is a brand that every beauty-conscious lady would just love to put on and flaunt. The brand has created a niche for itself and has won the hearts of millions of females since its launch. It’s a perfect blend of glamour and luxury and has become one of the most sought after lingerie brand as it offers designer bras and panties at cost effective rates. Let us have a quick look at why the Affinitas is a favorite brand among women. A Vast Collection Of Lingerie To the delight of its customers, Affinitas offers a wide range of collections of women lingerie. Women who are particular about the lingerie they wear no longer have a tough time finding the lingerie of their choice. Plus size women also do not have to worry about finding lingerie in their size as the complimentary brand of Affinitas, Parfait covers women in … Continue reading
Women like to feel sexy from time to time. What is more fitting than a new pair ofalluring underwear to add to your appeal? Designer lingerie is not just for the fashion runwaymodels you see on TV. Affinitas lingerie sets the standard in intimate apparel. These panties offer many styles you are sure to love. This is not your average shoddy lingerie. They are made with superior quality as well as comfort you can appreciate. Unlike other famous lines of lingerie, Affinitas is also offered at a lower price tag. A must-have item for any lady, Affinitas lingerie provides comfortable underwear in a vast assortment of styles and colors. They are uniquely designed to suit any style preference. These panties are a far cry from ‘granny panties’. They are available in numerous flirty patterns and designs to will bring out your inner vixen. With these fun patterns, it is easy … Continue reading
Looking for a great gift for Christmas? Affinitas lingerie has got you covered. Partners who are looking for a special item to gift their lovers this year can consider a nice set of lingerie. After all, a lingerie piece is not only for the woman who wears it, but also for the delight of the man who is going to see her wearing it. Choosing a lingerie set or piece should not become an impossible mission. For starters, one should know very well the taste and preferences of his partner, as the right size of clothes she wears and colors she prefers is an important factor. For those who don’t know exactly the size, here’s the perfect option. Fashion Wrap Up blog featured Affinitas packaged panties as a perfect and fabulous last-minute gift that women love. Affinitas provides the finest sets and pieces of lingerie which come in a variety … Continue reading
She’s dazzling, incredibly sexy and very, very cool. With a striking gaze through the lens that peers into our souls, she is powerful and mysterious. Slovakian beauty, Sona Skoncova is the newest face of Affinitas lingerie. With her striking beauty and close to perfect skin that once graced the covers of One and Viva Glam magazine, Skoncova has captured the heart of television viewers with her elegant look and is now winning the hearts of people all over the world with her debut in Affinitas Autumn/Winter 2013 catalog. Projecting a sexy elegance, the former beauty queen fills every shot taken with sensuality and confidence. She’s highly skilled and filled with energy at every pose she strikes; as a self-described “lover of life” Skoncova has it all. Who can possibly deny this statuesque model at a glance? The body of a goddess will always command the attention of mortals. In her … Continue reading
Dreaming to be the next Anastasia Steele? Do you want to seduce your way to Christian Grey’s heart? It looks like E.L James’s bestselling erotic novel has also taken lingerie fashion by storm as Lingerie Insight magazine featured the sexiest and most seductive lines of lingerie, inspired from the novel. Affinitas’ Charlotte balconette bra is highlighted among the sensual poses of lingerie models with its bedroom-theme design. Wearing it will only remind users of those sexy scenes in the novel which captured women’s attention around the world. Up Close on Balconette Bra Affinitas’ balconette bra is a vintage style product. It is perfect for every body shape. It gives a comfort feel to the body all day long. One can wear it with a party dress or with a formal dress and it is so convenient. When you’re role playing Anastasia’s innocent looks, this is the perfect lingerie. It is … Continue reading
With Valentine’s Day right around the corner, women everywhere are anticipating the day where their boyfriend/significant other one expresses their love for them. Valentine’s Day only comes once a year so it is important to make it memorable. This is also a great time for a woman to surprise her partner with gifts. And a great thing to surprise them with is dressing in lingerie, adorning the body in Affinitas Stella padded bra and thong in black is what would be suggested. If you want to prepare an unbeatable surprise for your lover, a matching set of lingerie really is the way to go. Like the product mentioned above, the Affinitas Stella collection comes in several designs, sizes and colors tailored to suit the individual needs of each woman. Affinitas Stella padded bra is a push-up bra that features in-built foam padding as well as a removable cookie. These are … Continue reading
With Valentine’s Day just around the corner, Men’s Health Online ran a video with gift ideas for wives or girlfriends. The model in the video wore Affinitas Lingerie throughout the two minute piece, looking playful and sexy in various bras, panties and a gorgeous nightie. The video starts out with her waking up, wearing a navy blue Molded Padded Bra, which matched her finger and toe nail colors. The bra offered full coverage while still looking very sexy, featuring smooth microfibers that cover soft molded pads with cradle and lace on the bottom. They included microfiber wings lined with mesh and side boning for support with a bow in the center. The model lights a natural massage oil candle and steps into the next room. When she emerges from behind a white curtain with white light behind her, we see her looking even more alluring in a Wire Bra that … Continue reading
With Valentines Day just around the corner, editors know it’s the right time to tap into their reader’s wishes for the season – especially when they’re naughty little secrets, like alluring lingerie. In one of their latest fashion articles, the website SheKnows features one of Affinitas’ product lines, the Packaged Panties, titled “Valentine’s lingerie for every personality”. The feature article identifies four main fashion personality types and picks a few underwear designs to go with each one. The gift idea for the “Girl on the go” is a set of packaged panties from Affinitas, and the picture shows the neutral color pack. Indeed, this versatile panty set couldn’t be a better fit for women with busy schedules. The lingerie brand Affinitas aims to bring women around the world quality and design of luxury underwear. The surprisingly affordable pieces spare no effort in keeping up with trends, updated designs and comfortable … Continue reading
Download the Affinitas & Parfait Lingerie FW Photos and Videos Pictures: Affinitas and sister line Parfait took the stage at the elegant Metropolitan Suite at the Metropolitan Pavilion, sending a collection of deep hues and flirty silhouettes down the runway to an audience of top tier press, buyers, fashion and intimates industry influentials. Video: To relive the whole event, here is a summary video of the runway with some behind the stage footage. Affinitas and Parfait at Lingerie FW from Carrie L on Vimeo. Overall: Affinitas and Parfait by Affinitas was the closing act at the first Lingerie FW where they showcased their newest FW13 collections. Gracing the runway with beautiful models adorned with new groups such as Charlize and Georgina from Affinitas and Camilla and Odette from Parfait, the reception was overwhelming with great response from the press and buyers.
What with the world’s growing love for pretty things and every woman secretly wanting to purchase nice looking inner wear, it is no surprise that the lingerie market has experienced a boom. There is an inside joke many women share which says the lingerie always costs more thanthe clothes. The huge departmental stores and the really expensive stores find it easier to selllingerie to their customers. However, the smaller independent stores have a harder time to evenstock up on these expensive lingerie, let alone sell them to their customers. For them, it would beof some help to know how to sell lingerie in a women’s wear store.The cleverest thing for them to do would be sell those brands which come at a reasonable costand also has a wide range to satisfy all of their customers. This condition is easily met byAffinita’s Lingerie.The company borrows its name from the Latin word, “affinity”, which means “natural liking or attraction towards a … Continue reading
Sometimes wearing your favorite lingerie is the best idea to spice things up on your honeymoon,and also increase your confidence by enhancing your beauty and allure. Choosing the righthoneymoon lingerie by body type is simply an art. But it is luckily a skill anyone can develop.Whether you would like to shop for your honeymoon lingerie from popular brands like Affinitasand Parfait, choosing the best lingerie for your body type, you can easily draw more attention tothe parts of your body that you are proud of, and distract the attention from areas you might beuncomfortable about. So here is a helpful guide on 5 main body types and how you can choosethe best lingerie that is perfect you. Choose the Perfect Honeymoon Lingerie by Body Type Which of the five body types below do you consider yourself to have? Based on your answer,you will see which lingerie to avoid and which … Continue reading
The apparel industry has long been a crucial part of fashion world and has always kept thedesigners and models actively engaged in fashion shows on the ramps. This did not take muchtime for lingerie department to emerge as part of the fashion world. And with FW13 runwayshow held this year from March 22 and March 23 at the Metropolitan Pavilion in New York City, it is clear that the intimate apparel sector is still a prosperous industry in the fashion world.This has created a global platform for designers across the world to showcase their innovationand creativity with lingerie, that opens a wide scope for the birth of dedicated intimate apparel brands. FW13 showcased designs and styles of intimate apparels from global powerhouseAffinitas and Parfait,Uye Surana, FYI, Nevaeh and Rouge Séduire. Showcasing lingerie creations by designers via ramp shows through out the week and broadcasting it on a fashion channel creates … Continue reading
Gone are the days when the lingerie design world had only focused on petite and slender sizes. Infact, women will now find it very easy to shop for a whole new collection all meant for full-figured ladies. The Fullbeauty.com recently featured Parfait by Affinitas as “brand of themonth” with its large collection of lingerie styles and designs in D to G cups and sizes. No matter what size you are in, it’s high time to spice up your bedroom with these gorgeouslingerie.Parfait by Affinitas of lingerie is specifically designed for the well-endowed woman, bringingsexy appeal and comfort in one. Lingerie sizes are available between 30D and 40G. Thecollection also caters for bottom sizes XS all the way to 2X. What True Beauty is All About The designs brought by Parfait reveal what natural beauty you have as these lingerie styles giveyou all you need as a woman. The designs and styles … Continue reading
Today is our first day shooting at the 1906 studios, this studio has a beautiful view of downtown Los Angeles in a very modern building. We have a wonderful crew today with Davee, our awesome make-up artist who happens to live literally NEXT door to this building (pretty sure traffic wasn’t an issue for him), Selig and Chris our two very young and talented photographers, Sona and Ashley, our two beautiful models, Stephanie, our fitting specialist, and Nick our hardworking videographer. We are shooting mainly our newest products today so we can’t show you any of those pictures yet but just know that we are looking at a 12 hour day, at least we have a great view! Here’s the roof top view Here’s the inside view
From the front, you would never expect what lies behind these walls, located in the heart of downtown Los Angeles is a beautiful spacious studio. With beautiful white walls, modern and vintage décor, this studio has so much to offer! We are shooting our Affinitas shoot today so with Sona’s bodacious looks (in part thanks to Davee the make-up artist) and our beautiful products behind the different backdrops, we are going to make magic happen today. Just wait and see people! Heres we are at work. Heres a shot of everyone involved in today’s shoot Can you spot the model?
It’s a dream come true to live in a penthouse like the one we are shooting at today! We are shooting our Parfait catalog today so we have our model Ashley and the team to make her look beautiful and our photographer Jun Shim who has shot several catalogs for us. The view that we have is spectacular whether we are inside the building or on the rooftop so the pictures that are going to come out of this shoot are going to be fabulous! Not to mention a celebrity is coming after we finish shooting to decide if he wants to shoot a music video there, that’s how you know this isn’t any ordinary place. =) Can’t wait for all the pictures to come out! Heres a small preview of what the place looks like
The Lingerie Stylist did an article on our brand and our road to launching in the U.K. To read the article, please go to Lingerie Stylist , Tamar interviewed our U.K Sales Manager Rebecca Spiers to get the inside scoop on how Affinitas went across the pond. Goo Rebecca! And now working along side Rebecca is our new sales agent Susana, the newest addition to our U.K team and to welcome her, what better than an article in the May issue of Lingerie Insight to announce her arrival? Welcome to the team Susana!
Another season another catalog! We took some fantastic pictures in downtown Los Angeles and now its time for us to put it all together. As a recap, we have shot in the beautiful studio of 1906 where we have a fabulous view of downtown, not to forget the breathtaking rooftop view. We also shot at Notion Studio where famous celebs like Paris Hilton and Ray J have also shot at their spacious place decked out with modern and vintage furniture. And last but certainly not least, we shot at the Penthouse at the LoftSEVEN building where we were all envious of the owner who called that location home. The process of putting a catalog together is not an easy task at hand, just selecting which images to use is a long and daunting job because everything looks great. Thankfully we have June, our very talented graphic designer who does an … Continue reading
The movie “The Great Gatsby” is conjuring up feelings for some good old 20s fashion and what better way to help complete your outfit than to feature our best selling Charlotte bra? The Jewish Chronicle included our Charlotte in its article for “Dressing Great for Gatbsy” The bra goes perfect for a retro look with its pinstripes and has perfect bottoms to match with its high waist brief.
We are at Sheckys Girls Night Out event today to help get our name out and help fit women who are unclear of their bra size. You don’t want to go through life wearing the wrong size shoe so why wear the wrong size bra? We are excited to showcase some of our products and get some feedback on what women think about our bras. We hope to attend more events like these to get a chance to talk to consumers about our products.
We have been receiving a lot of great entries for our “Affinitas Women Deserve” contest, it is great to read so many heartwarming stories. We have people from different walks of life telling us about that one woman who has made such an impact on their life. Although we will only have one winner (trust us, its going to be so hard to narrow one down with so much great stuff), it is nice just to acknowledge these women and let them know they have made such a difference. We don’t need a mother’s day or a birthday to show how much we really appreciate someone. Anyday will do! 🙂
We have put the finishing touches on our catalog!! After going through many changes and adjustments, we finally decided on the perfect look for it and we can’t wait for everyone to see it. Spring/Summer 2014’s catalog is going to be the most colorful catalog to date. Jam packed with lifestyle images and product pictures, the upcoming catalog has raised the bar. Expected to arrive end of this month, the countdown begins!
I have great news! Our brand made especially for fuller busted women, Parfait, is going to expand the band sizes. We are going from D-G cup to D-K cups in our best sellers. That means our Alexis Babydoll and the Sophia Wire bra are going to be the first to reach K status. And saving the best news for last, the beloved Charlotte Padded bra is getting the expansion to K cup and (drum roll please!) starting at a 28 band! We have announced this news and receiving great feedback from bloggers, customers, retailers and more. We are very excited to cater to an even larger market now and look forward to expanding more of our items.
Happy Monday everyone! I am very excited to announce we have just received our Spring Summer 2014 catalogs. The truck just dropped them off and the whole office rushed down to get the first glimpse of the catalogs. June (our graphic designer) of course beat all of us to the boxes and tore into the boxes like a child opening a Christmas present because as she explained to all of us, they were her “babies.” The catalogs came out looking great, the texture of the pages, the lifestyle pictures, everything just looked perfect. Though I can’t sha re too much of the contents, heres a sneak peek at them. Here’s a picture of the catalogs leaving the nest It has land- ed! June couldn’t wait to get her hands on them, so you know who’s hand that is… And last but not … Continue reading
Our Affinitas Everyday Women contest nomination period is almost coming to an end so we wanted to look through some of the entries to see what kind of nominations we have and I am speechless. We received some very strong and powerful stories about women who have managed to balance so much on their plate while being able to serve as a role model to others. The stories are inspiring and make us feel truly blessed and lucky to have what we have now and appreciate the women in our life. If you have a woman in your life that has help make who you the person you are today, you have four more days to nominate her and show her some appreciation. To all the women out there: sister, mother, daughter, friend, co-worker, etc, thank you!!!!
Monday again?! Why do our bodies take so long to adjust from weekend mode back to weekday mode? Anyways! We have a busy day today as we are preparing for Lingerie FW in August and held a casting for the runway models. We are looking for 34B and 34D models to fit into our beautiful samples for the show and we are excited to see all the turnout. This will be our second time participating in Lingerie FW and its at the fabulous Metropolitan Pavilion in N.Y again so can’t wait until August. While in L.A, we are busy preparing for tradeshows and for the catalogs to be mailed out. Time is flying by so quickly! In a few days we will be exhibiting at the Mode City show in Paris, our first show to display to the world our SS14 newest collections! July and August are going to pass … Continue reading
Our brand name is popping up everywhere today! We are featured in Chat magazine , Now daily, Pick Me Up, What’s on TV, Woman’s Own, and last but not least Woman’s Weekly for a giveaway we are doing for UK residents only to giveaway a lingerie set from our Affinitas or Parfait collections. We are very excited to be on so many sites and being able to gift ten winners a set from our fabulous collections. Another feature for today is our U.K office’s move to London being featured in Lingerie Insight. Starting this week our U.K office will no longer be in Birmingham, we are moving to beautiful London in Victoria. We will now be closer to our retailers and hope to expand to even more surrounding stores.
So much to update on! We are barely in the second week of July and we already have so much going on! We are narrowing down the models (it’s a lot easier than it sounds!) for our runway show in New York for Lingerie FW and we are reaching out to our Top 20 entries for the contest. We have received some very touching responses from the contestants, we can’t wait until we launch the app so the voting can begin and the world can see what kind of awesome women are out there. We had a great show in Paris and our products were included in Intima magazine’s trend report! We take a lot of time and effort to make sure our products are on trend and to be featured shows that our hard work is paying off. Of course can’t forget to mention that we … Continue reading
Wow we are already mid way through July, time is flying by as we have so many projects coming up! We have heard back from all of our top 20 entries in the “Everyday Women D-Serve Contest,” we will be making the announcement next Monday. You won’t believe the strength and courage these women have displayed, we can’t wait for the voting to begin to show the world! Aside from preparing the voting for the contest, we are in midst of preparing for the Curve Expo next month in New York and Las Vegas. We have already shipped all the samples to the show and are working on the posters for our exhibit. We have some great pictures this season, our booth is going to look awesome. We also received some more feature on our Serena collection (its getting great feedback these days!), this time it is from “Fashion Your … Continue reading
We are almost at the beginning of August and you know what that means, runway and tradeshows! We have a runway show at the fabulous Metropolitan Pavilion on August 3rd, its going to be our 2nd time there and we are very excited to have the debut of our SS14 products in New York. The show starts at 6pm with 12 gorgeous models wearing our Affinitas and Parfait products. The day after that is the Curve show where will we be exhibiting at booth number 212 and we just received our gigantic beautiful posters today which we will be putting up at our booth so keep an eye out for pictures to come of our booth. In other exciting news, we have received some great reviews in several blogs, our pretty honey babydoll received some love from “Scarlet’s Letter.” Customer favorite “Charlotte” was also featured in Ali Cudby’s blog as … Continue reading
The runway show was great this past Saturday! We had more people than we expected in attendance, which mind you, had amazing guests such as: Linda Lingerie Boutique, Bertha Church, and Molly and Cynthia of Livirae, bra-lebrities & stars of Lifetime’s hit tv show Double Divas. Lingerie bloggers The Lingerie Addict, That Je Ne Sais Quoi, My Little Vixen, Miss Underpinnings and more will be attending the SS14 show, as well as Denis Bidot, plus size model and star of NUVOtv’s “Curvy Girls” reality show. Artist Sacha Di Bova and musician Ariana & The Rose. We even had to grab extra seats with such a full house! We started the show a bit later than expected but our models looked great and our products look fabulous on them. We had an upbeat soundtrack to pump up the energy and our models graced the runway with our newest collections as the … Continue reading
Wow with tradeshow season in full throttle we are receiving a lot of great exposure on both websites, trade publication and even a newspaper! The pictures can do all the talking, please see below: Our SS14 collections made it onto Lingerie Preview for Moda, The New York Daily News, Intima and Underlines. And our cute packaged panties were reviewed by Pretty Young Thing.
Our brands Affinitas & full busted line Parfait took the stage at the Metropolitan Suite at the Metropolitan Pavilion, introducing to an audience of top tier press, buyers, fashion and intimates industry influentials who include: retailers Linda Lingerie Boutique, Bertha Church, and Molly and Cynthia of Livirae, bra-lebrities & stars of Lifetime’s hit tv show Double Divas. Lingerie bloggers The Lingerie Addict, That Je Ne Sais Quoi, My Little Vixen, Miss Underpinnings and more attended the show. Star of NUVOtv’s “Curvy Girls” reality show and plus size model, Denis Bidot, artist Sacha Di Bova and musician Ariana & The Rose were also in attendance. Download Runway and Behind the Scene Pictures
Our “Everyday Women D-Serve” top 20 contestants are getting a lot of votes and to help them generate even more votes and help get their story out there, our guest judge Galtime has created a lovely webpage dedicated just to the contestants. The page can be found by clicking here .We are very excited to have all the amazing stories of our contestants featured, make sure you read through all their amazing stories and vote for the one you think is most deserving!
We received some very exciting news today, our beautiful Danielle Shorty has been featured in Marie Claire’s biggest issue of the year alongside Emilion Pucci, Marc Jacobs, Michael Kors and more in “Shop the Shoot: Sweet Georgia May.” And not to mention our runway show is featured in Lingerie Journal with some great pictures from the show
We have just wrapped up our tradeshow in the Birmingham with Moda, the largest trade fashion show in the United Kingdom. We had a great reception there with plenty of foot traffic to our booth which of course we had to take some pictures of to give you a better idea of what it looked like. We were also exhibiting at the Curve show in New York which also was very successful as many buyers stopped by our booth to check out our SS14 samples.
Our fabulous retailer Full Beauty has featured our beautiful Danielle Contour bra in Dusty Rose in their ad in Harper’s Bazaar. The pink just stands out so much, we absolutely love it Thank you Full Beauty! In more feature news, our fan favorite Charlotte was included in Elizabeth Dale’s THE BREAST LIFE’s Back of School Shopping Bra ABC’s, to read the article go to http://www.thebreastlife.com/blog/back-to-school-shopping-bras/ , to read specifically about the Charlotte bra, click on the image. We are exhibiting in Las Vegas this week at the Curve show at the Venetian hotel. This will be our last tradeshow for the year and now we have to start preparing for next season! The search has already begun for the next catalog model and we are looking for the photoshoot location, its a lot easier than it sounds but its really hard especially since we are looking for the perfect … Continue reading