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Affinitas: Skyrocketing Popularity in Print, Web and Multi-Media

Gathering the best elements of style, designs and materials, Affinitas’ lingerie company has spent years catering to the needs of women across the globe. It’s no wonder why it has become increasingly popular not just in print media, blogs, but in many TV shows as well.
The Affinitas’ intimate lingerie has been published and featured in a variety of magazines such as the October Issue of Ebony. Hollywood star Gabrielle Union posed with Parfait’s best-selling “Charlotte” Balconet Bra & High Waist Brief in Peach/Black. It was noted that Parfait “Charlotte” Bra & Brief have also appeared in Allure, People StyleWatch, Women’s Health, ESSENCE, Cosmopolitan.com, the UK’s The Sun and more. Furthermore, Affinitas ‘Marilyn Chemise’ was featured in Lingerie Insight’s Publication – October Issue – ‘Fifty Shades of Erotica Special’.

The lingerie line has also been covered in a full bust news story on Slate.com, a major media platform owned by The Washington Post. One may also find coverage related to Affinitas’ vast variety of products on popularly frequented lingerie blogs such as The Lingerie Addict, The Lingerie Journal, The Lingerie Stylist, MissUnderpinnings.com, Intimate Guide.com, About.com Lingerie and ShopDesh.com. Besides these blogs, fashion blogs such Papierdoll.net and CITYist.com also carry coverage related to lingerie products featuring the best of Affinitas

Since we’re talking Hollywood, Affinitas’ PR people confirmed a product placement on actress, Ashley Tisdale in the upcoming Scary Movie 5 which is a parody on the well acclaimed Oscar winning movie, Black Swan (2010). Black Swan stars Natalie Portman while the parody which is still in production will star Ashley Tisdale. The film’s costume department confirmed earlier this month that Ashley will adorn Affinitas’ lingerie in the movie.

In terms of upcoming offers which are many, Affinitas have been featured in Lucky, SELF, Cosmo, Women’s Health, SHAPE, GLAMOUR, Seventeen and more giveaway with Bauer Publishing- In Touch and Life & Style. Affinitas has also been offered to trade with a leading Indian magazine titled Inner Secrets and their corresponding website namely Unhooked.in which carries information related to the magazine.
Affinitas is not only a reputed Lingerie company in U.S. but is also taking the U.K. by storm. It has been published twice in the online version of Daily Mirror and on popularly frequented lingerie blogs such as Undressedtolmpress, Fuller Figure Fuller Bust, Venusian Glow.com and Kitty Lingerista. Affinitas is also featured online with Lingerie Buyer as well as with Lingerie Insight and SOUS which is a German title, in print.

In terms of new opportunities, Affinitas has been graciously offered to work with high profile popular magazines such as AnOther, Glamour, PaperCut Magazine and with regional magazines such as Chiswick & Kew as well as The Mail at Cribbs Causeway. Online fashion blogs such as We Wear Black, Glamour, PaperCut Magazine, bridal blogs such as BridalWave.tv and lingerie blogs such as Invest in Your Chest and VenusianGlow.com have also shown an interest in featuring Affinitas prodcuts.

To top it all, Affinitas has just been offered product placements with top television shows such as The X Factor wherein Affinitas lingerie is worn by contestants. The excitement over these new developments just further prove that Affinitas is top-of-the line and a world-class lingerie company.

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