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Hollywood Filming and Generation Beauty

Happy hump day, ladies and gents! Affinitas was all over Los Angeles, last week. From Hollywood and Vine filming our campaign videos to Downtown L.A. for Generation Beauty!


If you follow us on Instagram, you met Monse, our campaign host, as she interviewed a few tourists and  Angelenos strolling the “Walk of Fame” for Affinitas’ #StopBranogamy and Parfait’s #EndBoobCruelty campaign.  We asked real women, like yourselves, for real answers. “How often do you change your bra?” and “Does your bra ever leave strap marks behind?”

You’ll be surprised by how many women were wearing the wrong bra size, or how much men actually pay attention to lingerie! Stay tuned on Affinitas social media for this special “documentary”!




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After a long Friday commercial shoot, the marketing department was excited for a fun weekend at Generation Beauty by Ipsy- work related, of course! All the leading makeup companies and Youtube beauty gurus under one roof (including our favorite, Nicole Guerriero!).

Why was Affinitas there? Besides having to snag Benefit’s new eyeliner, there’s definitely some marketing potential at this beauty event: up-and-coming bloggers and Youtube vloggers, new product launches and a spunky, open audience.

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