Our Brands:Affinitas Intimates Parfait Cupcake Panty
Affinitas Intimates
SHOP NOW

Intimate Apparel Industry Defined well in FW13 Runway Show

The apparel industry has long been a crucial part of fashion world and has always kept thedesigners and models actively engaged in fashion shows on the ramps. This did not take muchtime for lingerie department to emerge as part of the fashion world. And with FW13 runwayshow held this year from March 22 and March 23 at the Metropolitan Pavilion in New York City, it is clear that the intimate apparel sector is still a prosperous industry in the fashion world.This has created a global platform for designers across the world to showcase their innovationand creativity with lingerie, that opens a wide scope for the birth of dedicated intimate apparel brands. FW13 showcased designs and styles of intimate apparels from global powerhouseAffinitas and Parfait,Uye Surana, FYI, Nevaeh and Rouge Séduire.

Showcasing lingerie creations by designers via ramp shows through out the week and broadcasting it on a fashion channel creates awareness about the industry both among traders andconsumers. And what can be better and more appealing than a runway show to help people knowabout the changing trend with lingerie. This platform creates opportunity for emerging as well asexisting brands to display their creations and motivates them to experiment with designs andinnovation to provide more efficient and comfortable intimate wear. This helps lingerie designersto get more and better opportunities in the fashion world too.

FW13 runway show is a single stage for all types of intimate apparels for women. The industry promises to be more efficient and effective in producing best lingerie and sleep wear that offersgreat comfort for its consumers. This helps companies and brands to grow successful with the business but also help consumers in getting much better and comfortable inner wear and sleepwear products. With this press and media driven show, there are more opportunities for writers, bloggers and social media enthusiasts allowing them to create exclusive contents from whichthey are benefited by their visitors on internet.

This show has made clear in the minds of people that lingerie is as important as fashion wear clothing, accessories and footwear. Designers put their efforts in carefully carving out exclusive pieces of lingerie out of various fabrics to offer comfort and style for consumers. These aredesigned specifically for various seasons and occasions so people can be stylish from inside asmuch as from outside. The show really has changed the way people look at intimate apparels andhas come a long way in convincing they make better fashion statements too.

One thing is clear from FW13 runway show, people do not look at the show with hesitation or shy anymore. It has indeed become a matter of pride that has given a way for designers to boldlyshowcase their creations and boast about their achievements proudly on stage. This is surelygoing to make way for designers from all over the world to unite and ignite the passion in thisindustry to make it larger than ever before. This approach will force people to consider every detail in a apparel and help them choose the best that will enhance their comfort and confidencelevels.

This entry was posted in THE ESSENTIALS. Bookmark the permalink.
follow usFacebookTwitterInstagramPinterestYoutube
copyright 2007-2017. affinitas intimates. all rights reserved
U.S. Headquarters
17300 RAILROAD STREET, UNIT C
CITY OF INDUSTRY, CA 91748 U.S.A.
TEL: +(1) 562 213 0604 | FAX:+(1) 562 213 0605
[email protected] (Brand)
[email protected] (Private Label)
BYPARFAIT.COM (Private Label)
UK Office
DAVENPORT HOUSE
16 PEPPER STREET LONDON E14 9RP
UNITED KINGDOM
TEL: +44 (0) 20 3475 7830 | FAX:+44 (0) 20 3475 7839
[email protected]
Canada Office
150-10451 SHELLBRIDGE WAY RICHMOND,
BC V6X2W8 CANADA
TEL: +(1) 888 841 4125 | FAX:+(1) 888 841 7051
[email protected]
our latest catalogs:
Affinitas Intimates
Download Catalog


Hong Kong Office
PARFAIT LIMITED
UNIT 7, 17/F., HO LIK CENTRE
66A SHA TSUI ROAD
TSUEN WAN, N.T. HONG KONG
[email protected] (Brand)
[email protected] (Private Label)
Production Facility (China)
SHANTOU UNIGRACE KNITTING CO. LTD.
NO. 95 GUHUA ROAD, GURAO, CHAOYANG
SHANTOU, GUANGDONG, CHINA 515159
[email protected]
Terms & Conditions
Affinitas Intimates