What with the world’s growing love for pretty things and every woman secretly wanting to purchase nice looking inner wear, it is no surprise that the lingerie market has experienced a boom. There is an inside joke many women share which says the lingerie always costs more thanthe clothes. The huge departmental stores and the really expensive stores find it easier to selllingerie to their customers. However, the smaller independent stores have a harder time to evenstock up on these expensive lingerie, let alone sell them to their customers. For them, it would beof some help to know how to sell lingerie in a women’s wear store.The cleverest thing for them to do would be sell those brands which come at a reasonable costand also has a wide range to satisfy all of their customers. This condition is easily met byAffinita’s Lingerie.The company borrows its name from the Latin word, “affinity”, which means “natural liking or attraction towards a person, place, idea or thing.” In this case, we are assuming it speaks of women’s natural attraction towards all things pretty.
Pretty New Underwear
The first must of knowing how to sell lingerie in a women’s wear store is to offer your customers boxed knickers. Affinita’s Lingerie offers these in a boxed set of twelve, and being pricedreasonably, it would attract your customers to buy it. It’s nothing too fancy nor is it like the onesyou would expect your grandmother to wear.
The Must Haves
The next item which you could introduce is the bralet. This item had taken the ramp by storm,when models had decided to sport them under peek-a-boo shirts or thin t-shirts. They look classy, especially on women who don’t need to wear a fitted bra. A bralet is worn more like a pullover with its purpose being to keep the cup in shape. Although not many women woulddemand for a bralet, it’s a good stepping stone if you’re planning to introduce lingerie into your independent women’s wear store.Loungewear and wraps too can be introduced in your how to sell lingerie in a women’s wear store guide. Because over the years, the ramp has seen a lot of loungewear being teamed up with jeans, skirts and jackets, to create a very different outdoor look. That lingerie is made to be onlyworn behind closed doors is now an ancient thought. If you can be creative enough, the rightlingerie can be worn anywhere at any time of the day. But we would still advice you to use your discretion.
The last, but not the least, lingerie which you could introduce is the harness. Harnesses have now become a huge part of the modeling world, with it being worn during the times the models sportoutdoor looks. Although not many women would go in for the harness at once, you could persuade them to try to out, once they become your regulars.Affinita’s Lingerie has all these above mentioned three categories in rather reasonable prices. It’sa good company to invest it, and definitely the one you should turn to, in case you want tointroduce lingerie into your women’s wear store.