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how much do women spend on bras

It’s a burning question that we all want to know the answer to. So, how much should you spend on lingerie? Luckily, you’ve come to the right place.

Here’s everything you need to know about making a realistic bra budget:

Why you need a budget

First of all, let’s talk about your budget. Before you go shopping, you should have an idea of what you want to spend on your lingerie. If you have no idea where to start, you could easily end up spending too much or, indeed, too little. While you may not think that this is a big deal, understanding your finances is the first step. Whether you realize it now or not, bras and lingerie are big investments and you need to consider how much you can spend on them before you get started. Take a little time to work out what your personal budget is.

Figure out how much you can afford

Now that you understand how much bras tend to cost, it’s worth figuring out how much you can afford to spend on them. As these are items that will improve your level of self-care and your health, it’s worth spending as much on them as you can. While everyone has different financial constraints, we often fail to understand what exposable cash we have on a month by month basis.

It could be worth making a list of your incoming payments and your outgoings. That way, you will get a clear idea of what cash you have to spend and what you really don’t. It may sound like a tedious job (and, at times, it really is) but that doesn’t mean that you should avoid it. Once you get a proper grip on your finances, everyday spending will be simple.


Related: Here’s Why Bras Cost What They Do


why are bras so expensive

Parfait Charlotte Padded Bra 6901 in Red/Black, Wild Pink, Icy Blue, Purple Wine, Floral Shimmer, Dusty Rose, Bronze

Consider what bra types you need

What bras should you own? When it comes to lingerie, it’s not a mere case of one item suiting your daily needs. Many people liken bras to shoes; you need different types for different occasions. So, you may need a t-shirt bra, contour bra, push-up bra, and a racerback bra too. Having at least five to six decent bras in your lingerie drawer at any one time is absolutely key. After all, variety is the spice of life.

If you happen to be an active person, it may also pay to have a couple of sports bras too. Should you exercise on a regular basis, you will want bras that you can alternate between. It’s only logical. When you’ve decided what bras you need, add up the cost of all of the above. That will give you a ballpark figure of how much you should be spending.

Invest in quality (not quantity)

The main takeaway that you need to keep in mind when it comes to how much you should spend on lingerie is that you should be buying quality, not quantity. Buying a bunch of poor-quality bras is not only a waste of your time, but also a serious waste of your money. Get out of that habit. Instead, invest in quality pieces that will stand the test of time. When you do so, you will be confident in the pieces that you own and also feel more comfortable than ever before.

So, there you have it! So long as you follow the advice here, you should have absolutely no problem coming up with a decent budget for your lingerie. Then, you can start shopping for some truly beautiful and durable pieces.  

Make sure your bras are durable

With that thought in mind, there’s one thing that you ought to check out before investing in your next bra. You should ensure that it’s as durable as possible. A good quality bra should last you around four months. Whereas, if you make the mistake of buying a low-quality bra, you could find that it starts to give way and get loose just a month into wearing it. Of course, no one wants that!

In all honesty, you really do get what you pay for. Buying a load of cheap and cheerful bras for next to nothing is the definition of a false economy. Before you know it, you could well find that you’ve spent far more than you would have had you investing in products that were a little more expensive to start with. It’s that simple.


Related: Here’s How To Make Your Bras Last Longer


why are bras expensive

Parfait Sandrine Plunge Longline Bra P5351 | Parfait Matilda Contour Plunge Padded Bra P5311 | Parfait Lucie Unlined Wire Bra P5202 | Parfait Carole Unlined Wire Bra 3202

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!


Featured image lingerie:
Parfait Sandrine Unlined Wire Bra P5352 in Cameo Rose

Published by

Charlotte Grainger

Charlotte Grainger is a freelance writer and digital journalist. Her main areas of interest are health, lifestyle, and relationships. When she’s not writing, she loves reading, gymming, and socializing.

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