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when to buy new bras

Of course, you know it’s time to buy new bras when the ones in your drawer have holes in the cups or the underwire is completely bent out of shape And while keeping an eye out for the more obvious signs is a good idea, it’s not the best indicator of when you need to replace your bras. In fact, the lifespan of your bras is likely a lot shorter than you think. Once a bra is no longer supportive, it’s no longer doing its job. And having a firm grasp on the expiration date for these important undergarments will ensure you’re never sporting any that are unflattering or uncomfortable.

So, how often should you be shelling out for new bras? Here’s the scoop:

Factor in the function

The truth is that how long a bra lasts depends on how it functions in your wardrobe. Those everyday T-shirt bras that you’re sporting every week are going to wear out a lot quicker than special occasion longline bras and push-up bras, for example. It’s advisable to rotate your bras as well — wearing the same bras for two or more days in a row can seriously shorten their lifespan. Swap them out throughout the week to allow the elastic to recover, or you may find yourself needing new bras much sooner.

…And the care

If you’re washing any bras in the washing machine, they’re simply not going to last as long (especially if they feature underwire or padding). Not only will they be more likely to lose their shape faster, but the elasticity of the fabric will also wear down more quickly (and that elastic plays a role in support). That’s why we always recommend hand washing bras in cool water whenever possible.


Related: 5 Tips To Keep Your Bras Looking New For Longer


But stick to the general rule

OK, so we’ve established that the timeline on when you need bras varies based on several factors, but as a general rule, you should be buying new ones every six to nine months. It’s safe to say that those favorites you’re reaching for on a regular basis will need to be replaced closer to the six-month mark, while specialty styles that you’re only sporting now and then will probably hold out several months longer (as long as you care for them properly, of course).

When should you buy new bras?

That doesn’t mean you should always wait that long to buy bras, though. If they no longer fit flawlessly for whatever reason, don’t hesitate to swap them out for newer ones. High-quality bras are worth the investment because they’ll end up lasting longer due to a sturdier construction — and replacing your bras every few months because they’re cheaply made will only end up costing you more in the long run. So whenever you’re scratching your head about whether it’s time to do some bra shopping, remember: Go twice a year and you’re in the clear. The best part about that rule? You should be getting professionally fitted at least once a year anyway, so consider cleverly coordinating a fitting on the same day as your shopping spree, and that way you can pick out some new styles with the added reassurance that you know your correct size.


Related: How Many Bras Do You Actually Need?


We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!


Featured image lingerie:
Matilda Contour Plunge Padded Bra P5311 in Bisque

Published by

Rebecca Strong

Rebecca is a Boston-based freelance writer who focuses on style, fitness, food, and travel. She has contributed to such publications as HuffPost, Elite Daily and U.S. News & World Report. When she's not writing, she can be found at home or in the studio working on the songs for her upcoming album. Her favorite bra is a black demi-cup style with all-over-lace — timeless and feminine.

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