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How To Buy Lingerie As A Gift

Without a question, lingerie is a stellar gift to give. This is especially true if you manage to nail the recipient’s style and size, and find her something that makes her feel impossibly sexy. Of course, that’s a little easier said than done. Lingerie is the most intimate of garments, so there’s no doubt that shopping for it can be an intimidating experience. With so many options in terms of cut, color, fit and other features, you might feel overwhelmed — particularly if you’ve never purchased underthings before.

Fret not, though. Whether you want to gift some unmentionables to your S.O. for an anniversary or another holiday, or simply want to treat her with no occasion at all, follow this foolproof guide to buying lingerie she’s bound to adore.

Do your homework

Without a doubt, the most important factor when it comes to buying lingerie as a gift is fit. In all likelihood, you don’t have her size memorized (and it’s worth noting that even if you did at one point, it can change). So when you’re doing laundry or she happens to be out, scope out the tags on her bras and panties. Don’t be surprised if she wears more than one size, either — they can vary from brand to brand, which is why you should be sure to check several items.

If you’re going to be buying in-store as opposed to online shops, make sure to write these sizes down and bring them with you. And while you’re shopping, always ask a salesperson if particular items tend to run small or large.

Consider her personal style

What’s the point of purchasing pieces she’s never going to wear? Remember: This is a gift for her, not just for you. So you’ll definitely want to get to know her preferences and keep them in mind while picking out lingerie. While considering her collection, you see a lot of bright playful patterns, lace, or bows? Does she tend to wear a lot of black undergarments? Any trends you notice across the board are worth noting.

Even thinking about her go-to bra and panties can be helpful. For example, if she tends to reach for a delicate pale pink bra, why not go for a plunge longline bra with dainty lace in cameo rose? It has a similar romantic vibe but is definitely more seductive than an everyday bra. On the other hand, if she tends to frequently wear a basic black T-shirt bra, try getting her an ultra-glamorous black padded bra with luxe satin detailing.

Think quality over quantity

As a general rule, the idea with lingerie is to buy something the recipient is likely to wear, but wouldn’t necessarily splurge on for themselves. That said, you definitely don’t have to break the bank. Don’t get caught up in trying to pull together a whole ensemble — it’s far more important that you seek out pieces that are well-made. High-quality lingerie not only tends to be more comfortable, but it’s less likely to fall apart. And naturally, you want to give her a gift that will keep on giving for years to come.


Related: The Guy’s Guide To Buying Lingerie For Your Girlfriend


Get some extra help

Never be afraid to ask the staff at a lingerie boutique or department store for a little assistance. These sales professionals are helping women to find their correct size through fittings as well as making product suggestions day in and day out, so why not take advantage of their expertise? Make sure to come prepared with as much information about the recipient as possible, because the more details you can offer about her sizes, style, insecurities or lifestyle, the better staff will be able to direct you to the right underthings.

Don’t be afraid to play it safe

Still scratching your head? If you’re unsure about sizing or style when it comes to bras and panties, you can always play it safe with a luxurious nightgown, or a chemise. This is a piece she can lounge around in on a lazy Sunday or while getting ready that will still make her feel sultry. You can’t go wrong with a stunning underwire babydoll featuring dotted mesh and playful ribbon and ruffle detailing.

You’re finally ready to find some lingerie the lady in question is sure to love. But let’s recap: It pays to do a little research before shopping; one special, quality piece always beats a whole set that’s not going to last; and it never hurts to ask a salesperson for advice.

Published by

Rebecca Strong

Rebecca is a Boston-based freelance writer who focuses on style, fitness, food, and travel. She has contributed to such publications as HuffPost, Elite Daily and U.S. News & World Report. When she's not writing, she can be found at home or in the studio working on the songs for her upcoming album. Her favorite bra is a black demi-cup style with all-over-lace — timeless and feminine.

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