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how to buy lingerie for yourself

So, you’ve decided to treat yourself to some luxe lingerie. First off: We applaud your decision. It’s amazing what some exciting underthings can do for one’s self-esteem — not to mention how much better they can make the clothes you wear on top look. Ultimately, we like to think of buying lingerie as an act of self-care. Some people think that a lacy bra and panty set, sultry bustier, or elegant babydoll are meant to be gifts. But the truth is, there’s no reason to wait for someone else to buy you those unmentionables you’re lusting after. In fact, by shopping for lingerie yourself, you can ensure that the pieces are best suited to your personal style and comfort level (as well as the right size).

Wondering how to go about buying lingerie for yourself? Here are our top shopping tips.

1.  Get a bra fitting

Before you start purchasing anything, you’ll want to know your true size (that goes for bras as well as panties). As your size can change due to a range of factors, it’s advisable to get professionally fitted if you haven’t done so in the last 6 months. Lingerie is an investment, after all, and you wouldn’t want to splurge on some new pieces that don’t ultimately fit as well as they could! Fittings can be performed at many department stores as well as independent lingerie boutiques. As an added bonus, a fitting doesn’t just entail measuring your size — the pro will also typically offer product recommendations based on your breast shape, concerns, and overall preferences as well. Let’s face it: Shopping is always easier with a little guidance and a second opinion!

2.  Do your research

If you’re still scratching your head over the difference between a babydoll and a chemise, or a demi cup bra and a full cup bra, rest assured you’re not alone. The world of lingerie can be an overwhelming one, so be sure to do a little research before you start shopping. By reading up on lingerie definitions you can get a better sense of which kinds of pieces are best for you.


Related: The Girl’s Guide To Lingerie Styles | Lingerie Shopping 101


3.  Assess your wardrobe

Are you buying lingerie to wear under those date night dresses? Then a plunge bra and matching panty might come in handy. Seeking something lightweight but ultra flirty to sport around the house? Then you may want to scope out some bralettes. It’s important to think about what clothes you’ll be wearing over your lingerie (if any) because if there isn’t a practical element to these underthings, they’re likely to just sit in your drawer.

4.  Figure out what you want

Seeking to amp up your cleavage? Then obviously a push-up bra is your best bet. Alternatively, if you’re looking for something that has some smoothing power, try a longline bra. And if you’re aiming to achieve a more rounded, sculpted bust, then molded bras are a stellar option. The point is, you should think about what you’d like your lingerie to achieve for you before buying it. That way, you can ensure that you get the most of out of your purchases.

5.  Try something new

It’s all too easy to get stuck in a rut when it comes to buying bras and panties, but we recommend getting out of your comfort zone once in a while. Don’t be afraid to try out a different style, cut, or color. Wear your new lingerie while you’re home alone and you’ll be surprised at how quickly you feel at ease (dare we say even confident?) in it.

Buying lingerie for yourself is a phenomenal way to celebrate your body and your femininity, treat yourself, and perhaps even see yourself in a different light. Hopefully, armed with these tips, you’re prepared to pick out some pieces that you’ll get plenty of wear out of.


Related: 6 Reasons Why You Should Never Ever Skip A Bra Fitting


We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Published by

Rebecca Strong

Rebecca is a Boston-based freelance writer who focuses on style, fitness, food, and travel. She has contributed to such publications as HuffPost, Elite Daily and U.S. News & World Report. When she's not writing, she can be found at home or in the studio working on the songs for her upcoming album. Her favorite bra is a black demi-cup style with all-over-lace — timeless and feminine.

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