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lingerie shopping

Consider this: You take your coloring into account when you buy a shade of lipstick, a foundation, a pair of sunglasses, or a cocktail dress. So why should lingerie be any different?

When you’re eyeing a stunning satin demi-cup bra or a lace babydoll, you obviously need to know your size to ensure it fits flawlessly. But you might also want to know which colors will be most flattering on your skin.  Color can make a massive difference in ensuring that your lingerie highlights your natural beauty. And while you could obviously stick to safe colors that work for everyone (like neutrals), that would probably get pretty boring.

So, how can you figure out which hues will work best for you? Here’s how to take your eyes, skin, and hair into account in choosing the hues most suited to your unique coloring: 

Eye color

When choosing a lingerie color, you definitely shouldn’t overlook your eyes. They are the windows to the soul, after all — and the right shades can draw attention to them.

If you have brown eyes, rich shades of purple and green can really make your peepers pop.

You can accentuate blue eyes by wearing shades of gray or — no surprise here — blue! You could also try wearing complementary colors — a deep peach or terracotta will definitely make your blue eyes stand out.

Ladies with green or hazel eyes may want to try wearing red. Since it’s an opposing hue on the color wheel, the contrast will bring out the striking green in your eyes. Earth tones also look incredible on women with hazel eyes.


Related: What Color Lingerie Should You Choose? 6 Things To Consider


Hair color

You may want to take your tresses into consideration, too.

For blondes, the most obvious choice may be pastels. Soft shades of blue, pink, green, and lavender can compliment light hair quite nicely. Be careful not to go for shades that are too light, as they may wash you out.

That doesn’t mean blondes have to stick with pale hues, either. A true crimson red can look undeniably eye-catching on a blonde, for example.

Whereas light colors work well for blondes, they tend to fall a little flat on those with brown hair. So brunettes may want to opt for richer, stronger colors, like jewel tones. Emerald green, eggplant, navy blue, and burgundy all look fabulous on women with brown hair.

As for redheads, black and pure white will allow your vibrant locks to shine, but you can still certainly opt for a little color. For example, olive green and teal both complement a red mane flawlessly.

Skin color

Arguably, your complexion is the most important factor to consider in choosing lingerie colors — after all, lingerie is right up against your skin, so you definitely want it to complement the tone!

Women with alabaster complexions may want to stick with pastels. Deeper tones can also work to achieve a more dramatic look. Avoid neon hues or anything too close to your skin tone.

Have olive or tan skin? Complement the warm undertones in your complexion with rich colors like rust or forest green.

Those with dark skin can get away with pastels and darker tones alike. But brighter hues will really pop against deeper complexions.

Now that you know which lingerie colors are best for your coloring, it’s time to take stock of your current collection. Do you have pieces that are going to accent your skin, hair, and eyes to their advantage? Remember: The color of a bra, panty, or another piece can play a massive role in just how jaw-droppingly gorgeous it looks on you. So next time you’re shopping for some new underthings, don’t forget to think about your own unique coloring in selecting the perfect hues.


Related: How To Define Your Lingerie Style


We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!


Featured image lingerie:
Sandrine Plunge Longline Bra P5351 | Sandrine Hipster P5355 in Burgundy

Published by

Rebecca Strong

Rebecca is a Boston-based freelance writer who focuses on style, fitness, food, and travel. She has contributed to such publications as HuffPost, Elite Daily and U.S. News & World Report. When she's not writing, she can be found at home or in the studio working on the songs for her upcoming album. Her favorite bra is a black demi-cup style with all-over-lace — timeless and feminine.

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