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how to save money on bras

There are some items in life that you can skimp on, but lingerie just isn’t one of them. Think of it as an investment, as buying high-quality lingerie has several advantages. Firstly, due to higher-grade materials, you ensure that it will last you a long time, meaning you don’t have to constantly replace your go-to pieces. Secondly, you’re paying for a typically much more thoughtful construction, which means the pieces will likely fit better (and look better under your clothes). Still, that doesn’t mean you have to break your budget buying lacy underthings.

There are plenty of ways to save money on lingerie. Here are just a few clever tactics to keep in mind:

Wait for sales

Unless there’s a specific item you need right away, it can pay off to wait for big sales you know are happening at a certain time. Department stores like Nordstrom and Lord & Taylor offer major deals during their Anniversary Sale and Friends & Family sale, respectively. Those only happen once a year, however, so you’d need to stock up on undergarments when the time strikes (early summer for both). Make sure to sign up for any email lists at your favorite online stores and local boutiques so that you’re aware of sales as soon as they launch, and can take advantage of those opportunities to save. Sometimes you’ll even get a discount just for signing up!

Join rewards programs

Speaking of signing up — it’s a great idea to opt into rewards programs. Almost all of them are free to join, and you’ll earn points every time you shop, which are then redeemable for discounts off future purchases. Rewards programs work slightly differently depending on the retailer. Typically, you’ll earn a certain number of points for every dollar spent, and then redeem them for some kind of gift card once you hit a certain amount. You’ll either be able to check your points balance online or receive emails with updates so you know when you’re eligible to save on the next item(s) you buy. Many rewards programs offer extra incentives, allowing you to earn a set of points on your first purchase, by referring a friend or creating an online account. At Breakout Bras, you receive a 15% off coupon code after placing your first order — and that code never expires.

Ask for gift cards

Whether it’s for Christmas, Hanukkah, Valentine’s Day or your birthday, don’t be shy to ask for gift cards if you know you want to invest in some new lingerie. The vast majority of department stores, boutiques, and other online retailers offer gift cards in varying amounts, and if you already have some tried-and-true shopping spots, you can inform friends, family members or your S.O. about them so they know exactly where to get you a credit. This can be a particularly smart strategy around the holidays, as you’ll be receiving the gift card right before some of the biggest sales of the year in January.


Related: When Is The Best Time Of The Year To Buy Lingerie?


how to save money on lingerie

Parfait Charlotte Padded Bra 6901 in Bronze, Red/Black, Dusty Rose/Black, Floral Shimmer | Parfait Charlotte 6905 Bikini in Bronze | Parfait Charlotte 6917 High Waist Brief in Red/Black, Dusty Rose/Black, Floral Shimmer

Add money-saving extensions

Did you know there are a number of extensions you can download for your preferred browser? Coupons at Checkout is one such plug-in that boasts over 100,000 stores in its database. When you’re about to check out, simply check the promo code box and if it’s turned red, click on it to see any eligible codes you can apply to your purchase. The best part? It’s compatible with Chrome, Safari, Firefox, and Internet Explorer. Honey is another extension that works with Chrome, Firefox, Safari, and Opera, and scans the Web for sales, automatically applying the best promo codes available to your order. You can also try Ebates (only compatible with Chrome), which offers you coupons, promo codes, alerts on free shipping opportunities, and cash back when you shop at one of its more than 2,000 affiliates.

Buy secondhand

If you’re eager to find lingerie at a discount, definitely check out resale sites such as eBay, Poshmark and the luxury consignment site TheRealReal. This is especially true after the holidays when people are re-selling unwanted gifts. You can easily find new bras and panties (often with the tags still attached) at a fraction of their original cost — just make sure you know your sizes in the particular brands you’re searching for (and if not, check the seller’s return policy in case something doesn’t fit).

Get to know your sales associates

If there are local lingerie boutiques and department stores you regularly shop at for lingerie, be sure to get to know the sales associates who are helping you. By forming a relationship with them, you can get on their contact list so that you’re the first to know about end-of-season-sales and other special promotions you may have otherwise missed. An added benefit of this is that they may also get in touch if sold-out sizes, colors or styles you wanted are back in stock. Plus, the more a stylist or sales associate gets to know you and your preferences, the more helpful they can be in directing you to the right brands and products.

where to get good cheap bras

Parfait Charlotte Padded Bra 6901 in Bronze

Related: The 7 Golden Rules Of Lingerie Shopping


We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!


Featured image lingerie:
Parfait Lucie Unlined Wire Bra P5202 | Parfait Lucie Brief P5203 in Mood Indigo

Your turn to share! What are your favorite lingerie sales?

Published by

Rebecca Strong

Rebecca is a Boston-based freelance writer who focuses on style, fitness, food, and travel. She has contributed to such publications as HuffPost, Elite Daily and U.S. News & World Report. When she's not writing, she can be found at home or in the studio working on the songs for her upcoming album. Her favorite bra is a black demi-cup style with all-over-lace — timeless and feminine.

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