Introducing MOD By Parfait SS19 Collections, lingerie and swimwear designed for the modern woman
MOD by Parfait, sister brand to global lingerie leader Parfait, continues to solidify its stance in
the trend driven, millennial lingerie category with the release of its Spring-Summer 2019 Collection. Presenting a series of fashion forward, whimsical silhouettes, the SS19 season is marked by soft, feminine hues, feather light mesh and lace, and unexpected details including drop shoulder utter sleeves, sheer embroidered paneling, wraparound bodices and overbust straps meant to be seen. MOD by Parfait covers an expansive size range of A–F cup, 32–42 bands and XS–3XL bottoms, hitting retailers around the globe beginning late January 2019.
Three brand new groups lead the season, including Evoke: the dreamiest 4-piece collection featuring an unlined, wire-free Bralette with keyhole detail, a Padded High Neck Bra with embroidered, sheer mesh paneling and flirty open back, matching Bikini and an unlined, wire free Bodysuit perfect to wear in, or out, of the boudoir. Evoke comes available in Blush-Purple or bridal ready Ivory. New group Charm says it all with a darling floral motif in Spring Print or Garden Print, offering a Balconette Bra with molded cups, a Bikini and an unlined Wire Babydoll & Thong set ready to drift you o into sweet dreams. Sexy, sweet Serene is offered in Black, Ivory and calming Sea, presenting an unlined, wire-free Triangle Bra and matching Bikini alongside the star of the collection: a whimsical Babydoll and Thong set with removable straps that feature romantic, drop-shoulder flutter sleeves.
Elevating everyday basics, best-selling Deco returns for spring-summer in new hue Shell Pink, seen in its sexy yet sophisticated Wire Free Strapless Bra with contemporary criss-cross detail, Y-Back Front Closure Bra featuring over-bust straps designed to be seen and matching Brazilian Thong or Hipster with cheeky cut-out details. Innovative Amour also returns for the season, unveiling its 3-piece collection in enchanting Dazzling Blue. The star of the group? An all-over lace Cross Plunge Padded Bra, featuring exposed criss-cross panels that extend under the bust and wrap around the rib cage to the back.
MEET THE NEW SWIM WEAR COLLECTIONS
MOD by Parfait dives into the Spring-Summer 2019 season with a highly anticipated follow up to their debut swim collection last year. Three brand new swimwear groups are released for SS19, presenting a trend-driven blend of boho & sporty chic styles ready for any summer adventure. The range is offered in sizing from 32–38 bands, A–E cups and S–2XL, varying dependent upon style.
Your go-to for festival to beach to beyond, Pure offers a bohemian Bandeau Bikini Top-Bottom and One Piece featuring utter lace overlay at the bust, flirty keyholes, and a hint of sporty styling with striped banding. Choose from wardrobe staple Black or Terracotta, a colorblocked burnt orange-brown conjuring up 70s-chic nostalgia. Passion has us island-ready in a One Piece and Bikini Top-Bottom available in Tropical Print or Black.
Styles feature a corset inspired, lace up front, mesh paneling and clever back cut-outs for a decidedly sexy meets sporty feel. We love a good summer thunderstorm, and Storm doesn’t disappoint with a Bikini Top-Bottom and One Piece in dark Twilight and a white- blue splatter Ink Print. Flirty keyholes at the bust, stylish gold hardware and side and back cut-outs complement the chic, streamlined silhouettes.
MOD by Parfait looks forward to introducing new swim collections annually for the Spring-Summer season, alongside bi-annual lingerie releases for Spring-Summer and Fall-Winter.