Parfait Featured In LiveAbout’s Discussion Of Inclusivity In The Fashion Industry
The lingerie industry has been having a lot of discussions lately about inclusivity and body positivity. For starters, lingerie brands are exploring how to better serve their customers in a more inclusive fashion. Then you have lingerie retailers, who are looking for new lines to bring in that speak to the needs and wants of their customers. As a result of the industry’s movement toward a more inclusive space, we’re also seeing print campaigns and social media posts with a better representation of shape, size, ethnicity, ability, and community from intimate apparel brands that celebrate diversity. Trade shows and fashion shows with panels centered around body positivity, inclusivity, and making the lingerie industry more welcoming for everyone who wears lingerie, are taking place, too. And eyes are being opened to the importance of inclusivity and diversity in the fashion industry and in the world – and it’s powerful.
In a thought-provoking piece entitled New Inclusive Fashion Lingerie Brands by lingerie fit expert Kim Caldwell of Hurray Kimmay, Kim dives into inclusivity in the fashion industry. While shedding light on the current wins (and opportunities) at hand, Kim spotlights brands within the fashion industry that are making great strides toward inclusivity as a whole. We are proud to be one of the brands recognized in the lingerie space, and among great company with the other brands.
Thank you to Kim and LiveAbout for featuring us and congrats to all of the other brands featured. Together we create a more inclusive shopping experience for people around the world and prove that style doesn’t have a size.