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inclusive lingerie

The lingerie industry has been having a lot of discussions lately about inclusivity and body positivity. For starters, lingerie brands are exploring how to better serve their customers in a more inclusive fashion. Then you have lingerie retailers, who are looking for new lines to bring in that speak to the needs and wants of their customers. As a result of the industry’s movement toward a more inclusive space, we’re also seeing print campaigns and social media posts with a better representation of shape, size, ethnicity, ability, and community from intimate apparel brands that celebrate diversity. Trade shows and fashion shows with panels centered around body positivity, inclusivity, and making the lingerie industry more welcoming for everyone who wears lingerie, are taking place, too. And eyes are being opened to the importance of inclusivity and diversity in the fashion industry and in the world – and it’s powerful.

fashion inclusivity

In a thought-provoking piece entitled New Inclusive Fashion Lingerie Brands by lingerie fit expert Kim Caldwell of Hurray Kimmay, Kim dives into inclusivity in the fashion industry. While shedding light on the current wins (and opportunities) at hand, Kim spotlights brands within the fashion industry that are making great strides toward inclusivity as a whole. We are proud to be one of the brands recognized in the lingerie space, and among great company with the other brands.

inclusive fashion

Thank you to Kim and LiveAbout for featuring us and congrats to all of the other brands featured. Together we create a more inclusive shopping experience for people around the world and prove that style doesn’t have a size.

inclusive fashion brands


Go check out the article here (well worth the read!) by Kim Caldwell of Hurray Kimmay and share your thoughts with us in the comments below.


size inclusive lingerie

Published by

Katie Donnelly

Katie Donnelly is a full-time freelance writer, content manager, and founder of Katie Rose Creative. An experienced bra fitter, Katie has helped hundreds of people shop for lingerie. Her favorite bra is the Sandrine Plunge Longline Bra.

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