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best place to buy bras

Lingerie is notoriously difficult to shop for. Just when you think you’ve figured out your bra size, the inevitable happens: the lingerie brand discontinues your favorite style, you find out your go-to store doesn’t carry your new bra size (we’ve included three excellent Victoria’s Secret alternatives below), or you realize that you want a different style entirely (like a bralette or wireless bra, for example).

If you’re looking for a new store to buy lingerie from, this article is for you. Read on for the best places to buy bras.

Local lingerie boutiques

Local lingerie boutiques are the perfect place to buy new bras. Whether you’re shopping for a few new bras or a whole new lingerie wardrobe, the trained experts at lingerie boutiques have you covered. They’ll help you find exactly what you need and make sure you buy the right sizes in everything you pick out. We recommend local lingerie stores because you can find a wide selection of bras in sizes from 28A to 46N at lingerie boutiques – making it easier than ever to shop for hard to find sizes. Many lingerie boutiques are also trained to help with first-time bra fittings, maternity bra fittings, and mastectomy bra fittings, as well. The safe, judgment-free zone they create can help anyone feel comfortable getting a bra fitting while their top-notch customer service ensures you’re given the VIP treatment the moment you walk in the door.


Related: Ask A Bra Fitter: What Are Bra Fittings Like?


Department stores

Have you ever shopped at a department store for lingerie? Many department stores such as Nordstrom and Lord and Taylor offer in-store bra fitting services in addition to a variety of styles and sizes. Nordstrom also offers on-site alteration services, so you can get a bra’s straps or band professionally tailored for the best fit. Department stores may seem like a pricey choice for lingerie, but when you’re buying pieces that you’ll wear 8+ hours a day, 7 days a week, you’ll be glad you made the investment. Additionally, their sale rack, annual sales (Nordstrom’s Anniversary Sale), and off-price stores (Nordstrom Rack) can’t be beat if you’re shopping for new lingerie on a budget.

Online stores

Online stores may not offer the same bra fitting services that local lingerie boutiques and department stores provide, but you can find great deals on lingerie online. Of course, shopping for lingerie online can be tricky, so we suggest only ordering online if you’re already familiar with a brand’s sizing, if you’re re-purchasing a favorite bra, or if they have a hassle-free return and exchange policy. Online shopping can also be helpful if you don’t have a lingerie store nearby. Unfortunately, not all of us have the luxury of living near a lingerie store. Plus, many of our favorite lingerie boutiques have online stores as well. While it may not be the same as an in-store experience, you can still support and purchase lingerie online from some of the best lingerie stores in the world.

What’s your favorite place to buy lingerie? Let us know in the comments below!


Related: How To Save Money On Bras


We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for a special occasion, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!


Featured image lingerie:
Marion Unlined Wire Bra P5392 | Marion Hipster P5395 in Tango Red

Published by

Katie Donnelly

Katie Donnelly is a full-time freelance writer, content manager, and founder of Katie Rose Creative. An experienced bra fitter, Katie has helped hundreds of people shop for lingerie. As a writer for Parfait, she helps readers find the lingerie they've been looking for online and in local lingerie stores. Her favorite bra is the Sandrine Plunge Longline Bra.

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