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where to go bra shopping

When was the last time you bought new bras? Six months ago? Or maybe a year or more? If it has been six months or longer since your last bra fitting, there’s a chance your bras may not be fitting you as well as they should. Bras don’t last forever – over time bras lose their shape, stretch, and support with wear. Even with proper care, you’ll likely have to replace them every 8-12 months depending on how often you wear them and whether you wear the same bra every day.

In the spirit of spring cleaning (and in preparation for the warm weather ahead), we can’t think of a better time to head out into the sunshine and make a day of shopping. Spring is one of the best seasons to shop for new lingerie as many lingerie brands design for two fashion seasons each year (spring and fall). So now is the time to pick up a few new pieces for your lingerie wardrobe or replace your tried-and-true favorites that are hanging on by a thread.

Here are the best places to go bra shopping:

Your local lingerie boutique

Your local lingerie shop is a treasure trove for bra shopping. The one-stop-shop will ensure that you’re supported and comfortable from head to toe. Most lingerie boutiques offer bra fittings, so you can be certain you’re taking home bras that fit you perfectly. The bra fit specialists at lingerie boutiques are size and product experts – and they’re happy to help you shop for new lingerie. Lingerie boutiques are also an excellent alternative to Victoria’s Secret. Though the sizes carried differ from store to store, many lingerie boutiques stock a wide variety of sizes that can include anywhere from AA to N (or larger) cup sizes and 26 to 52 band sizes. If you’ve struggled with finding bras in your size and want to try on the bras before you buy them, your local lingerie boutique is one of your best bets.


Related: Bra Shopping Guide: Tips For Buying New Bras


what shops do bra fittings

A favorite department store

Did you know that retailers like Nordstrom and Lord & Taylor offer bra fittings? It’s true. You might think of these two stores when you’re shopping for shoes or an outfit for a special occasion, but the knowledgeable lingerie experts at these stores can help you shop for the perfect bra, too. Nordstrom’s legendary sales and Nordstrom Rack stores are favored among fashionistas on a budget – making it possible to get high-quality, on-trend lingerie for a fraction of the retail price. Other retailers like Kohl’s and Macy’s are also stellar places to shop for supportive bras on a budget.

Online, of course!

Who doesn’t love a little retail therapy? If you prefer shopping from the comfort of your home or don’t live near a lingerie boutique, you can’t beat the convenience and selection found online. You can find almost any size or brand online and many retailers offer discount codes or promotions to entice you to shop with them. Some of our favorite lingerie boutiques have online stores, so you can support small businesses and feel good about your purchases, too.


Related: How To Buy Lingerie Online


how to go bra shopping

We Highly Recommend

Whether you’re shopping for new everyday bras or lingerie for your wedding day, it’s always a good idea to seek out a second opinion. We know how hard it is to find bras that fit well and feel good, especially when you’re doing it on your own. If you’ve ever felt unsure about your bra size or you just don’t know where to go to find good bras, it’s time to let a bra fitter help.

Many specialty lingerie boutiques offer bra fittings. Their expert bra fitters will take the pain and frustration out of bra shopping and do all the work for you. Even better, their product knowledge can save you time and money. Plus, they know where all of the best bras are hiding.

If you’ve struggled with finding bras in the right size, it’s time to make a change. Visit our specialty store locator to find a store near you and schedule an appointment.

Happy bra shopping!

Published by

Katie Donnelly

Katie Donnelly is a full-time freelance writer, content manager, and founder of Katie Rose Creative. An experienced bra fitter, Katie has helped hundreds of people shop for lingerie. Her favorite bra is the Sandrine Plunge Longline Bra.

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